ABOUT
Inspired by people, interior spaces & architecture
I started my photography journey at a young age and turned it into a career that has taken me around the world, working across luxury yachting, hospitality, real estate, and lifestyle brands.
I am a former Strategy Consultant at Deloitte and hold a Master's degree in Business & Management. While my corporate career gave me a strong foundation in business, strategy, and brand thinking, I ultimately chose to pursue my lifelong passion of photography, film & design.
Today, I bring both worlds together, combining creative direction with a strategic mindset to create work that is as purposeful as it is visually compelling. My background allows me to quickly understand your business, identify what makes it unique, and translate that into imagery and brand experiences that support your goals, strengthen your positioning, and connect with the right audience.
Every project begins with understanding the people behind the brand. I take the time to learn your vision, values, and ambitions before picking up the camera or exploring creative concepts. I believe the strongest work comes from asking the right questions, paying attention to the smallest details, and creating experiences that feel authentic, consistent, and memorable.
The result is creative work designed to strengthen your brand, communicate your value, and support long-term business growth.
ChristinaIthanasiadi
The Experience Behind My Work
Everything I’ve learned along the way now helps me create stronger brands for the businesses I work with
DELOITTE
Strategy Consulting
With a Bachelor's in Business and three years of experience as a Strategy Consultant at Deloitte, I learned that great brands are built on strategy before creativity.
TRAVELING THE WORLD
as a Photographer
At 18, I started working as a photographer and filmmaker for travel agencies, creating content for destinations, hotels, and experiences around the world. Those years shaped the way I see people, places, and stories.
TODAY
Helping Brands Grow
Today, I work with businesses across hospitality, real estate, wellness, and yachting, creating brands and content that help them stand out and connect with the right audience.
FOUNDING YACHTWAVE
Specialising in luxury yachting
I founded Yachtwave Marketing to help yacht owners, brokers, and charter companies present their brands through photography, film, and digital marketing.
A NEW CHAPTER
in Amsterdam
After moving to Amsterdam, I founded IDESIGN BRAND STUDIO, a place where I could combine strategy, branding, photography, film, and web design into one creative service.